Open in app

Sign In

Write

Sign In

Netflix Technology Blog
Netflix Technology Blog

363K Followers

Home

About

Published in Netflix TechBlog

·Pinned

Building a Media Understanding Platform for ML Innovations

By Guru Tahasildar, Amir Ziai, Jonathan Solórzano-Hamilton, Kelli Griggs, Vi Iyengar Introduction Netflix leverages machine learning to create the best media for our members. …

Machine Learning

12 min read

Building a Media Understanding Platform for ML Innovations
Building a Media Understanding Platform for ML Innovations
Machine Learning

12 min read


Published in Netflix TechBlog

·Pinned

Scaling Media Machine Learning at Netflix

By Gustavo Carmo, Elliot Chow, Nagendra Kamath, Akshay Modi, Jason Ge, Wenbing Bai, Jackson de Campos, Lingyi Liu, Pablo Delgado, Meenakshi Jindal, Boris Chen, Vi Iyengar, Kelli Griggs, Amir Ziai, Prasanna Padmanabhan, and Hossein Taghavi Introduction In 2007, Netflix started offering streaming alongside its DVD shipping services. As the catalog grew…

Machine Learning

11 min read

Scaling Media Machine Learning at Netflix
Scaling Media Machine Learning at Netflix
Machine Learning

11 min read


Published in Netflix TechBlog

·Mar 3

Data ingestion pipeline with Operation Management

by Varun Sekhri, Meenakshi Jindal, Burak Bacioglu — Introduction At Netflix, to promote and recommend the content to users in the best possible way there are many Media Algorithm teams which work hand in hand with content creators and editors. Several of these algorithms aim to improve different manual workflows so that we show the personalized promotional image, trailer…

Annotations

7 min read

Data ingestion pipeline with Operation Management
Data ingestion pipeline with Operation Management
Annotations

7 min read


Published in Netflix TechBlog

·Jan 30

Discovering Creative Insights in Promotional Artwork

By Grace Tang, Aneesh Vartakavi, Julija Bagdonaite, Cristina Segalin, and Vi Iyengar When members are shown a title on Netflix, the displayed artwork, trailers, and synopses are personalized. That means members see the assets that are most likely to help them make an informed choice. These assets are a critical…

Data Science

9 min read

Discovering Creative Insights in Promotional Artwork
Discovering Creative Insights in Promotional Artwork
Data Science

9 min read


Published in Netflix TechBlog

·Jan 26

Scalable Annotation Service — Marken

by Varun Sekhri, Meenakshi Jindal — Introduction At Netflix, we have hundreds of micro services each with its own data models or entities. For example, we have a service that stores a movie entity’s metadata or a service that stores metadata about images. All of these services at a later point want to annotate their objects or…

Annotations

11 min read

Scalable Annotation Service — Marken
Scalable Annotation Service — Marken
Annotations

11 min read


Jan 11

Causal Machine Learning for Creative Insights

A framework to identify the causal impact of successful visual components. By Billur Engin, Yinghong Lan, Grace Tang, Cristina Segalin, Kelli Griggs, Vi Iyengar Introduction At Netflix, we want our viewers to easily find TV shows and movies that resonate and engage. Our creative team helps make this happen by…

Causal Inference

13 min read

Causal Machine Learning for Creative Insights
Causal Machine Learning for Creative Insights
Causal Inference

13 min read


Published in Netflix TechBlog

·Dec 17, 2022

Data Reprocessing Pipeline in Asset Management Platform @Netflix

By Meenakshi Jindal Overview At Netflix, we built the asset management platform (AMP) as a centralized service to organize, store and discover the digital media assets created during the movie production. Studio applications use this service to store their media assets, which then goes through an asset cycle of schema validation…

Data Processing

7 min read

Data Reprocessing Pipeline in Asset Management Platform @Netflix
Data Reprocessing Pipeline in Asset Management Platform @Netflix
Data Processing

7 min read


Published in Netflix TechBlog

·Dec 4, 2022

Ready-to-go sample data pipelines with Dataflow

by Jasmine Omeke, Obi-Ike Nwoke, Olek Gorajek Intro This post is for all data practitioners, who are interested in learning about bootstrapping, standardization and automation of batch data pipelines at Netflix. You may remember Dataflow from the post we wrote last year titled Data pipeline asset management with Dataflow. That article…

Data Engineering

13 min read

Ready-to-go sample data pipelines with Dataflow
Ready-to-go sample data pipelines with Dataflow
Data Engineering

13 min read


Published in Netflix TechBlog

·Nov 17, 2022

Match Cutting: Finding Cuts with Smooth Visual Transitions Using Machine Learning

By Boris Chen, Kelli Griggs, Amir Ziai, Yuchen Xie, Becky Tucker, Vi Iyengar, Ritwik Kumar, Keila Fong, Nagendra Kamath, Elliot Chow, Robert Mayer, Eugene Lok, Aly Parmelee, Sarah Blank Creating Media with Machine Learning episode 1 Introduction At Netflix, part of what we do is build tools to help our creatives…

Machine Learning

12 min read

Match Cutting at Netflix: Finding Cuts with Smooth Visual Transitions
Match Cutting at Netflix: Finding Cuts with Smooth Visual Transitions
Machine Learning

12 min read


Published in Netflix TechBlog

·Nov 15, 2022

Helping VFX studios pave a path to the cloud

By: Peter Cioni (Netflix), Alex Schworer (Netflix), Mac Moore (Conductor Tech.), Rachel Kelley (AWS), Ranjit Raju (AWS) Rendering is core to the VFX process VFX studios around the world create amazing imagery for Netflix productions. Nearly every show that is produced today includes digital visual effects, from the creatures in Stranger Things, to recreating historic London in…

Vfx

5 min read

Helping VFX studios pave a path to the cloud
Helping VFX studios pave a path to the cloud
Vfx

5 min read

Netflix Technology Blog

Netflix Technology Blog

363K Followers

Learn more about how Netflix designs, builds, and operates our systems and engineering organizations

Following
  • Jonathan Solórzano-Hamilton

    Jonathan Solórzano-Hamilton

  • Alex Castillo

    Alex Castillo

  • Jaana Dogan

    Jaana Dogan

  • Joe Lencioni

    Joe Lencioni

  • Nick Emmons

    Nick Emmons

See all (9)

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech